Strategic management : theory and practice
Cole, G.A.
Strategic management : theory and practice - 2nd ed - London : Letts Educational, 1997. - vii, 247 pages : illustrations ;
Includes index.
Part 1 - purpose and goals: assessing the environment; competitive advantage; strategy formulation; business plans; culture; managing change; strategic marketing and personnel; measuring strategic performance. Part 2 - workbook. Part 3 - strategic management in practice; case studies.
An introduction to the theory and practice of strategic management which features ten case studies illustrating theory and practice, and a workbook section with 38 tasks and self-test questions to help students with practical application. An LPBB edition is available
9781858051840 1858051843
Strategic planning.
658.4012 / COL
Strategic management : theory and practice - 2nd ed - London : Letts Educational, 1997. - vii, 247 pages : illustrations ;
Includes index.
Part 1 - purpose and goals: assessing the environment; competitive advantage; strategy formulation; business plans; culture; managing change; strategic marketing and personnel; measuring strategic performance. Part 2 - workbook. Part 3 - strategic management in practice; case studies.
An introduction to the theory and practice of strategic management which features ten case studies illustrating theory and practice, and a workbook section with 38 tasks and self-test questions to help students with practical application. An LPBB edition is available
9781858051840 1858051843
Strategic planning.
658.4012 / COL