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Stokes, David

Small business management - 4th ed. - London ; New York : Continuum, 2002. - ix, 413 pages : illustrations ;

Includes index

Sect. A. Exploring small business --
pt. I. The small business context --
Unit 1. Small business in the economy --
Unit 2. The entrepreneur and the owner-manager --
Unit 3. The small business environment --
Unit 4. Innovation and the marketplace --
Unit 5. Information and help --
pt. II. The small business choice --
Unit 6. Start ups and franchises --
Unit 7. Buying an existing business --
Unit 8. Legal identities --
pt. III. The small business in action --
Unit 9. The business plan --
Unit 10. Successful small business strategies --
Unit 11. Management of resources --
Unit 12. Marketing --
Unit 13. Money --
Unit 14. Further case studies --
Sect. B. Planning a new venture --
Stage I. The feasibility study --
Step 1.1. Outlining the process --
Step 1.2. Know thyself --
Step 1.3. Identifying the opportunity area --
Step 1.4. Selecting the idea --
Step 1.5. Researching the idea --
Step 1.6. Summary of the feasibility study --
Stage II. The route to market entry --
Step 2.1. Start up or franchise? --
Step 2.2. Buying an existing business --
Step 2.3. Selecting the form --
Step 2.4. Summary of the route to market entry --
Stage III. The business plan --
Step 3.1. Outlining the plan --
Step 3.2. Deciding the strategy --
Step 3.3. Managing the resources --
Step 3.4. Planning the marketing --
Step 3.5. Forecasting the money --
Step 3.6. Summary of the business plan.


With an emphasis on e.commerce and international business, this textbook bridges the gap between highly academic texts and how-to books. It also covers recent research in the area.

ISBN: 9780826458599 0826458599 9780826456793 0826456790

Subjects--Topical Terms:
Small business -- Management.

Dewey Class. No.: 658.022 / STO