Small business management

By: Stokes, DavidMaterial type: TextTextPublication details: London ; New York : Continuum, 2002Edition: 4th edDescription: ix, 413 pages : illustrationsISBN: 9780826458599; 0826458599 ; 9780826456793; 0826456790 Subject(s): Small business -- ManagementDDC classification: 658.022
Contents:
Sect. A. Exploring small business -- pt. I. The small business context -- Unit 1. Small business in the economy -- Unit 2. The entrepreneur and the owner-manager -- Unit 3. The small business environment -- Unit 4. Innovation and the marketplace -- Unit 5. Information and help -- pt. II. The small business choice -- Unit 6. Start ups and franchises -- Unit 7. Buying an existing business -- Unit 8. Legal identities -- pt. III. The small business in action -- Unit 9. The business plan -- Unit 10. Successful small business strategies -- Unit 11. Management of resources -- Unit 12. Marketing -- Unit 13. Money -- Unit 14. Further case studies -- Sect. B. Planning a new venture -- Stage I. The feasibility study -- Step 1.1. Outlining the process -- Step 1.2. Know thyself -- Step 1.3. Identifying the opportunity area -- Step 1.4. Selecting the idea -- Step 1.5. Researching the idea -- Step 1.6. Summary of the feasibility study -- Stage II. The route to market entry -- Step 2.1. Start up or franchise? -- Step 2.2. Buying an existing business -- Step 2.3. Selecting the form -- Step 2.4. Summary of the route to market entry -- Stage III. The business plan -- Step 3.1. Outlining the plan -- Step 3.2. Deciding the strategy -- Step 3.3. Managing the resources -- Step 3.4. Planning the marketing -- Step 3.5. Forecasting the money -- Step 3.6. Summary of the business plan.
Summary: With an emphasis on e.commerce and international business, this textbook bridges the gap between highly academic texts and how-to books. It also covers recent research in the area.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.022 STO (Browse shelf(Opens below)) Available 007536
Total holds: 0

Includes index

Sect. A. Exploring small business --
pt. I. The small business context --
Unit 1. Small business in the economy --
Unit 2. The entrepreneur and the owner-manager --
Unit 3. The small business environment --
Unit 4. Innovation and the marketplace --
Unit 5. Information and help --
pt. II. The small business choice --
Unit 6. Start ups and franchises --
Unit 7. Buying an existing business --
Unit 8. Legal identities --
pt. III. The small business in action --
Unit 9. The business plan --
Unit 10. Successful small business strategies --
Unit 11. Management of resources --
Unit 12. Marketing --
Unit 13. Money --
Unit 14. Further case studies --
Sect. B. Planning a new venture --
Stage I. The feasibility study --
Step 1.1. Outlining the process --
Step 1.2. Know thyself --
Step 1.3. Identifying the opportunity area --
Step 1.4. Selecting the idea --
Step 1.5. Researching the idea --
Step 1.6. Summary of the feasibility study --
Stage II. The route to market entry --
Step 2.1. Start up or franchise? --
Step 2.2. Buying an existing business --
Step 2.3. Selecting the form --
Step 2.4. Summary of the route to market entry --
Stage III. The business plan --
Step 3.1. Outlining the plan --
Step 3.2. Deciding the strategy --
Step 3.3. Managing the resources --
Step 3.4. Planning the marketing --
Step 3.5. Forecasting the money --
Step 3.6. Summary of the business plan.


With an emphasis on e.commerce and international business, this textbook bridges the gap between highly academic texts and how-to books. It also covers recent research in the area.

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