Managerial economics
Petersen, H. Craig
Managerial economics - 4th ed. - New Delhi Pearson Education 1999 - xvi, 672 p : ill ;
Includes index
I. GETTING STARTED. 1. Introduction to Managerial Economics. 2. Basic Training. Integrating Case Study I: Olsen's Pre-Owned CD Players. II. DEMAND. 3. Demand Theory and Analysis. 4. Regression Techniques and Demand Estimation. 5. Business and Economic Forecasting. Integrating Case Study II: Southern Turkey. III. PRODUCTION AND COSTS. 6. Production Theory and Analysis. 7. Cost Theory and Analysis. 8. Linear Programming. Integrating Case Study III: Bond Construction Company. IV. MARKET STRUCTURE. 9. Perfect Competition and Monopoly. 10. Monopolistic Competition, Oligopoly, and Barriers to Entry. 11. Game Theory and Strategic Behavior. Integrating Case Study IV: Pacific Copper. V. PRICING DECISIONS. 12. Pricing of Goods and Services. 13. Pricing and Employment of Inputs. Integrating Case Study V: Northern Lumber Products, Inc. VI. RISK AND CAPITAL BUDGETING. 14. Risk and Decision Making. 15. Capital Budgeting. Integrating Case Study VI: Bentley Enterprises, Inc. VII. TECHNOLOGICAL CHANGE AND LOCATION THEORY. 16. Technological Change in a Global Economy. 17. Locating the Firm in the Global Economy. Integrating Case Study VII: GMG Entertainment, Inc. VIII. BUSINESS DECISIONS AND GOVERNMENT. 18. Taxes and Decision Making. 19. Antitrust and Regulation. Integrating Case Study VIII: Autovideo (Un) Ltd.
This edition offers increased emphasis on applications with more case studies, questions, and a revised version of the TOOLS software package. It presents analytical and empirical tools for managerial decision making.
9780139762833 0139762833 9788178085301 8178085305
Managerial economics
331.714 / PET
Managerial economics - 4th ed. - New Delhi Pearson Education 1999 - xvi, 672 p : ill ;
Includes index
I. GETTING STARTED. 1. Introduction to Managerial Economics. 2. Basic Training. Integrating Case Study I: Olsen's Pre-Owned CD Players. II. DEMAND. 3. Demand Theory and Analysis. 4. Regression Techniques and Demand Estimation. 5. Business and Economic Forecasting. Integrating Case Study II: Southern Turkey. III. PRODUCTION AND COSTS. 6. Production Theory and Analysis. 7. Cost Theory and Analysis. 8. Linear Programming. Integrating Case Study III: Bond Construction Company. IV. MARKET STRUCTURE. 9. Perfect Competition and Monopoly. 10. Monopolistic Competition, Oligopoly, and Barriers to Entry. 11. Game Theory and Strategic Behavior. Integrating Case Study IV: Pacific Copper. V. PRICING DECISIONS. 12. Pricing of Goods and Services. 13. Pricing and Employment of Inputs. Integrating Case Study V: Northern Lumber Products, Inc. VI. RISK AND CAPITAL BUDGETING. 14. Risk and Decision Making. 15. Capital Budgeting. Integrating Case Study VI: Bentley Enterprises, Inc. VII. TECHNOLOGICAL CHANGE AND LOCATION THEORY. 16. Technological Change in a Global Economy. 17. Locating the Firm in the Global Economy. Integrating Case Study VII: GMG Entertainment, Inc. VIII. BUSINESS DECISIONS AND GOVERNMENT. 18. Taxes and Decision Making. 19. Antitrust and Regulation. Integrating Case Study VIII: Autovideo (Un) Ltd.
This edition offers increased emphasis on applications with more case studies, questions, and a revised version of the TOOLS software package. It presents analytical and empirical tools for managerial decision making.
9780139762833 0139762833 9788178085301 8178085305
Managerial economics
331.714 / PET