Managerial economics

By: Petersen, H. CraigContributor(s): Lewis, W.CrisMaterial type: TextTextPublication details: New Delhi Pearson Education 1999Edition: 4th edDescription: xvi, 672 p : illISBN: 9780139762833; 0139762833 ; 9788178085301; 8178085305Subject(s): Managerial economicsDDC classification: 331.714
Contents:
I. GETTING STARTED. 1. Introduction to Managerial Economics. 2. Basic Training. Integrating Case Study I: Olsen's Pre-Owned CD Players. II. DEMAND. 3. Demand Theory and Analysis. 4. Regression Techniques and Demand Estimation. 5. Business and Economic Forecasting. Integrating Case Study II: Southern Turkey. III. PRODUCTION AND COSTS. 6. Production Theory and Analysis. 7. Cost Theory and Analysis. 8. Linear Programming. Integrating Case Study III: Bond Construction Company. IV. MARKET STRUCTURE. 9. Perfect Competition and Monopoly. 10. Monopolistic Competition, Oligopoly, and Barriers to Entry. 11. Game Theory and Strategic Behavior. Integrating Case Study IV: Pacific Copper. V. PRICING DECISIONS. 12. Pricing of Goods and Services. 13. Pricing and Employment of Inputs. Integrating Case Study V: Northern Lumber Products, Inc. VI. RISK AND CAPITAL BUDGETING. 14. Risk and Decision Making. 15. Capital Budgeting. Integrating Case Study VI: Bentley Enterprises, Inc. VII. TECHNOLOGICAL CHANGE AND LOCATION THEORY. 16. Technological Change in a Global Economy. 17. Locating the Firm in the Global Economy. Integrating Case Study VII: GMG Entertainment, Inc. VIII. BUSINESS DECISIONS AND GOVERNMENT. 18. Taxes and Decision Making. 19. Antitrust and Regulation. Integrating Case Study VIII: Autovideo (Un) Ltd.
Summary: This edition offers increased emphasis on applications with more case studies, questions, and a revised version of the TOOLS software package. It presents analytical and empirical tools for managerial decision making.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 331.714 PET (Browse shelf(Opens below)) Available 008432
Total holds: 0

Includes index

I. GETTING STARTED. 1. Introduction to Managerial Economics. 2. Basic Training. Integrating Case Study I: Olsen's Pre-Owned CD Players. II. DEMAND. 3. Demand Theory and Analysis. 4. Regression Techniques and Demand Estimation. 5. Business and Economic Forecasting. Integrating Case Study II: Southern Turkey. III. PRODUCTION AND COSTS. 6. Production Theory and Analysis. 7. Cost Theory and Analysis. 8. Linear Programming. Integrating Case Study III: Bond Construction Company. IV. MARKET STRUCTURE. 9. Perfect Competition and Monopoly. 10. Monopolistic Competition, Oligopoly, and Barriers to Entry. 11. Game Theory and Strategic Behavior. Integrating Case Study IV: Pacific Copper. V. PRICING DECISIONS. 12. Pricing of Goods and Services. 13. Pricing and Employment of Inputs. Integrating Case Study V: Northern Lumber Products, Inc. VI. RISK AND CAPITAL BUDGETING. 14. Risk and Decision Making. 15. Capital Budgeting. Integrating Case Study VI: Bentley Enterprises, Inc. VII. TECHNOLOGICAL CHANGE AND LOCATION THEORY. 16. Technological Change in a Global Economy. 17. Locating the Firm in the Global Economy. Integrating Case Study VII: GMG Entertainment, Inc. VIII. BUSINESS DECISIONS AND GOVERNMENT. 18. Taxes and Decision Making. 19. Antitrust and Regulation. Integrating Case Study VIII: Autovideo (Un) Ltd.

This edition offers increased emphasis on applications with more case studies, questions, and a revised version of the TOOLS software package. It presents analytical and empirical tools for managerial decision making.

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