Strategic Marketing Management: Planning and Control (CIM)
Strategic Marketing Management: Planning and Control (CIM)
- 5th ed.
- London: BPP Professional education, 2003.
- xviii, 500 pages.
Includes index
9780751711127 0751711128
658.8 / CHA
Includes index
9780751711127 0751711128
658.8 / CHA