Strategic Marketing Management: Planning and Control (CIM)

Material type: TextTextPublication details: London: BPP Professional education, 2003Edition: 5th edDescription: xviii, 500 pagesISBN: 9780751711127 ; 0751711128DDC classification: 658.8
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Reference 658.8 CHA (Browse shelf(Opens below)) Available 008789
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Includes index

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