The Emergence of Modern Marketing
Church,Roy A
The Emergence of Modern Marketing - London ; Portland, OR : F. Cass 2003. Frank Cass - 150p.
Index annexed
The emergence of modern marketing / Roy Church, Andrew Godley --
Madame Tussaud and the business of wax: marketing to the middle classes / Pamela Pilbeam --
Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark --
Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke --
Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley --
Building knowledge about the consumer: the emergence of market research in the motion picture industry / Gerben Bakker --
Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff.
These essays highlight important innovations in marketing whilst underlining some surprising continuities
714683264 9780714683264
Marketing -- History.
Marketing -- History.
BUSINESS & ECONOMICS -- Sales & Selling -- General
BUSINESS & ECONOMICS -- Commerce.
BUSINESS & ECONOMICS -- Marketing -- General
Marketing.
658.8 / EME / EME
The Emergence of Modern Marketing - London ; Portland, OR : F. Cass 2003. Frank Cass - 150p.
Index annexed
The emergence of modern marketing / Roy Church, Andrew Godley --
Madame Tussaud and the business of wax: marketing to the middle classes / Pamela Pilbeam --
Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark --
Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke --
Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley --
Building knowledge about the consumer: the emergence of market research in the motion picture industry / Gerben Bakker --
Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff.
These essays highlight important innovations in marketing whilst underlining some surprising continuities
714683264 9780714683264
Marketing -- History.
Marketing -- History.
BUSINESS & ECONOMICS -- Sales & Selling -- General
BUSINESS & ECONOMICS -- Commerce.
BUSINESS & ECONOMICS -- Marketing -- General
Marketing.
658.8 / EME / EME