The Emergence of Modern Marketing

Church,Roy A

The Emergence of Modern Marketing - London ; Portland, OR : F. Cass 2003. Frank Cass - 150p.

Index annexed

The emergence of modern marketing / Roy Church, Andrew Godley --
Madame Tussaud and the business of wax: marketing to the middle classes / Pamela Pilbeam --
Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark --
Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke --
Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley --
Building knowledge about the consumer: the emergence of market research in the motion picture industry / Gerben Bakker --
Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff.

These essays highlight important innovations in marketing whilst underlining some surprising continuities

714683264 9780714683264


Marketing -- History.
Marketing -- History.
BUSINESS & ECONOMICS -- Sales & Selling -- General
BUSINESS & ECONOMICS -- Commerce.
BUSINESS & ECONOMICS -- Marketing -- General
Marketing.

658.8 / EME / EME

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