The Emergence of Modern Marketing (Record no. 39486)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01571nam a2200277 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 714683264 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780714683264 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | EME |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | EME |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Church,Roy A |
| 245 #4 - TITLE STATEMENT | |
| Title | The Emergence of Modern Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; |
| Name of publisher | Portland, OR : F. Cass |
| Year of publication | 2003. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Frank Cass |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 150p. |
| 500 ## - GENERAL NOTE | |
| General note | Index annexed |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The emergence of modern marketing / Roy Church, Andrew Godley --<br/>Madame Tussaud and the business of wax: marketing to the middle classes / Pamela Pilbeam --<br/>Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark --<br/>Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke --<br/>Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley --<br/>Building knowledge about the consumer: the emergence of market research in the motion picture industry / Gerben Bakker --<br/>Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | These essays highlight important innovations in marketing whilst underlining some surprising continuities |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- History. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- History. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BUSINESS & ECONOMICS -- Sales & Selling -- General |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BUSINESS & ECONOMICS -- Commerce. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BUSINESS & ECONOMICS -- Marketing -- General |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Godley, Andrew |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Volume Number | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 14/02/2007 | Purchased | 3644.80 | vol.45, | 658.8 EME | 010348 | Lending Books |