International Marketing and Export Management

Albaum, Gerald

International Marketing and Export Management - 5th ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2005. - xxii, 666 pages : illustrations (some color), color maps ;

Includes index

1. International marketing and exporting --
2. Bases of international marketing --
3. The international environment --
4. Export market selection : definition and strategies --
5. Information for international market(ing) decisions --
6. Market entry strategies --
7. Export entry modes --
8. Nonexport entry modes --
9. Product decisions --
10. Pricing decisions --
11. Financing and methods of payment --
12. Promotion and marketing communication --
13. The export order and physical distribution --
14. Organization of international marketing activities.


"Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners."--Jacket.

9780273686347 0273686348


Export marketing -- Management.

658.848 / ALB

© University of Vavuniya

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