International Marketing and Export Management (Record no. 39638)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01501nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273686347 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273686348 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | ALB |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Albaum, Gerald |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing and Export Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow, |
| -- | England ; |
| -- | New York : |
| Name of publisher | Prentice Hall/Financial Times, |
| Year of publication | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 666 pages : |
| Other physical details | illustrations (some color), color maps ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. International marketing and exporting --<br/>2. Bases of international marketing --<br/>3. The international environment --<br/>4. Export market selection : definition and strategies --<br/>5. Information for international market(ing) decisions --<br/>6. Market entry strategies --<br/>7. Export entry modes --<br/>8. Nonexport entry modes --<br/>9. Product decisions --<br/>10. Pricing decisions --<br/>11. Financing and methods of payment --<br/>12. Promotion and marketing communication --<br/>13. The export order and physical distribution --<br/>14. Organization of international marketing activities. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>"Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners."--Jacket. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing -- Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Duerr, Edwin |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Strandskov, jesper |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 17/12/2007 | Purchased | 9585.45 | 658.848 ALB | 010630 | Reference Books |