Retail marketing

Sullivan, Malcolm

Retail marketing - London : Thomson, ©2002. - [xiii], 350 pages, [8] pages of plates : color illustrations ;

Includes index

1. An introduction to retail marketing --
2. Marketing and the retail environment in the twenty-first century --
3. Shopping behaviour --
4. Key marketing factors in retailing --
5. Retail location --
6. Retail image, positioning and reputation --
7. Store design --
8. The retail assortmnet --
9. Retail pricing --
10. Retail promotion --
11. Customer service as satisfaction and as competitive advantage in retailing --
12. Customer loyalty and related issues --
13. Customer care and handling compolaints --
14. Retail demand management --
15. Strategic aspects of retailing --
16. Online retail marketing.

9781861526021 1861526024


Marketing.

658.8 / SUL

© University of Vavuniya

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