Retail marketing

By: Sullivan, MalcolmContributor(s): Adcock, DennisMaterial type: TextTextPublication details: London : Thomson, ©2002Description: [xiii], 350 pages, [8] pages of plates : color illustrationsISBN: 9781861526021; 1861526024 Subject(s): MarketingDDC classification: 658.8
Contents:
1. An introduction to retail marketing -- 2. Marketing and the retail environment in the twenty-first century -- 3. Shopping behaviour -- 4. Key marketing factors in retailing -- 5. Retail location -- 6. Retail image, positioning and reputation -- 7. Store design -- 8. The retail assortmnet -- 9. Retail pricing -- 10. Retail promotion -- 11. Customer service as satisfaction and as competitive advantage in retailing -- 12. Customer loyalty and related issues -- 13. Customer care and handling compolaints -- 14. Retail demand management -- 15. Strategic aspects of retailing -- 16. Online retail marketing.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8 SUL (Browse shelf(Opens below)) Available 010672
Total holds: 0

Includes index

1. An introduction to retail marketing --
2. Marketing and the retail environment in the twenty-first century --
3. Shopping behaviour --
4. Key marketing factors in retailing --
5. Retail location --
6. Retail image, positioning and reputation --
7. Store design --
8. The retail assortmnet --
9. Retail pricing --
10. Retail promotion --
11. Customer service as satisfaction and as competitive advantage in retailing --
12. Customer loyalty and related issues --
13. Customer care and handling compolaints --
14. Retail demand management --
15. Strategic aspects of retailing --
16. Online retail marketing.

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