Strategic marketing decisions 2007-2008
Doole, Isobel
Strategic marketing decisions 2007-2008 - Oxford : Butterworth-Heinemann, ©2007. - x, 307 pages : illustrations ; - CIM coursebook. .
Includes index
Intorduction to Strategic Marketing Decisions; Challenging traditional strategic thinking; Competitive Strategy as a learning process; Developing corporate-wide marketing innovation; Decisions for a new strategic marketing direction; Strategic decisions for global development; Developing innovative strategies to acheive global fast growth; Building portfolio value; Integrated communications and relationship development; Using the extended organization to add portfolio value; Financial appraisal for strategic marketing decisions; Achieving a sustainable competitive advantage.
Contains examination papers and examiners' reports to enable students to practise what has been learned and help prepare for the exam.
9780750684156 0750684151
Marketing -- Management.
658.8 / DOO
Strategic marketing decisions 2007-2008 - Oxford : Butterworth-Heinemann, ©2007. - x, 307 pages : illustrations ; - CIM coursebook. .
Includes index
Intorduction to Strategic Marketing Decisions; Challenging traditional strategic thinking; Competitive Strategy as a learning process; Developing corporate-wide marketing innovation; Decisions for a new strategic marketing direction; Strategic decisions for global development; Developing innovative strategies to acheive global fast growth; Building portfolio value; Integrated communications and relationship development; Using the extended organization to add portfolio value; Financial appraisal for strategic marketing decisions; Achieving a sustainable competitive advantage.
Contains examination papers and examiners' reports to enable students to practise what has been learned and help prepare for the exam.
9780750684156 0750684151
Marketing -- Management.
658.8 / DOO