Strategic marketing decisions 2007-2008 (Record no. 39804)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01239nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750684156 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750684151 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DOO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Doole, Isobel |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing decisions 2007-2008 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford : |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | ©2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 307 pages : |
| Other physical details | illustrations ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | CIM coursebook. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Intorduction to Strategic Marketing Decisions; Challenging traditional strategic thinking; Competitive Strategy as a learning process; Developing corporate-wide marketing innovation; Decisions for a new strategic marketing direction; Strategic decisions for global development; Developing innovative strategies to acheive global fast growth; Building portfolio value; Integrated communications and relationship development; Using the extended organization to add portfolio value; Financial appraisal for strategic marketing decisions; Achieving a sustainable competitive advantage. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Contains examination papers and examiners' reports to enable students to practise what has been learned and help prepare for the exam. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Low, Robin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 11/06/2008 | Purchased | 950.00 | 658.8 DOO | 011090 | Reference Books |
| Reference | Main Library | Main Library | Reference | 11/06/2008 | Purchased | 950.00 | 658.8 DOO | 011086 | Reference Books |