Bringing Your Product To Market…in less than a Year: Fast- Track Approaches to Cashing in on Your Great Idea
Debelak, Don
Bringing Your Product To Market…in less than a Year: Fast- Track Approaches to Cashing in on Your Great Idea - 2nd ed - Hoboken, N.J. : John Wiley & Sons, ©2005. - xvi, 384 pages ;
Includes index
Preface: Welcome to the World of Inventing --
Introduction: Fast-Track Inventing: A Game Anyone Can Play --
Prepare for Success --
Step 1. Evaluate Potential Ideas: Recognize the Moneymakers --
Generate a Great Idea: Discover "Hot" Product Ideas in Your Daily Life --
Search for Winning Characteristics: Use a New Product Scorecard to Forecast Success --
Perform Quick and Easy Market Research: Employ Tactics That Generate Quick Feedback --
Know Whether Your Product Will Make Money: Determining Perceived Value versus Manufacturing Cost --
The Edge Counts --
Step 2. Look Like a Winner: Demonstrate Business Savvy and Customer Knowledge --
Drop Your Paranoia: Talk about Your Product Idea --
Cope with Problems: Learn That Every Situation Has a Solution --
Get Savvy: Create the Right Impression with Contacts by Doing Your Homework --
Know Your Customers: Understand Who They Are and What They're Like --
Check Out the Competition: Discover What Customers Think --
Create a Sizzling Difference: Ensure That Your Product Stands Out --
Step 3. Build a Business Foundation: Line Up Key Helpers and Financing --
Find Advisors and Helpers: Strengthen Your Team with Experts --
Strike a Deal That Works: Get the Most from Your Helpers --
Prepare a Financing Plan: Grow without Giving Up Control --
Structuring a Funding Plan --
Find Funding: Look beyond Traditional Investors --
Prepare an Investor Presentation: Create a Can't-Miss Scenario --
Step 4. Prepare for Kickoff: Decide on Patents and Prototypes.
"A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor's guide fully up to date. This new edition is packed with advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors."--Jacket.
9780471715535 0471715530
New products -- Management.
658.575 / DEB
Bringing Your Product To Market…in less than a Year: Fast- Track Approaches to Cashing in on Your Great Idea - 2nd ed - Hoboken, N.J. : John Wiley & Sons, ©2005. - xvi, 384 pages ;
Includes index
Preface: Welcome to the World of Inventing --
Introduction: Fast-Track Inventing: A Game Anyone Can Play --
Prepare for Success --
Step 1. Evaluate Potential Ideas: Recognize the Moneymakers --
Generate a Great Idea: Discover "Hot" Product Ideas in Your Daily Life --
Search for Winning Characteristics: Use a New Product Scorecard to Forecast Success --
Perform Quick and Easy Market Research: Employ Tactics That Generate Quick Feedback --
Know Whether Your Product Will Make Money: Determining Perceived Value versus Manufacturing Cost --
The Edge Counts --
Step 2. Look Like a Winner: Demonstrate Business Savvy and Customer Knowledge --
Drop Your Paranoia: Talk about Your Product Idea --
Cope with Problems: Learn That Every Situation Has a Solution --
Get Savvy: Create the Right Impression with Contacts by Doing Your Homework --
Know Your Customers: Understand Who They Are and What They're Like --
Check Out the Competition: Discover What Customers Think --
Create a Sizzling Difference: Ensure That Your Product Stands Out --
Step 3. Build a Business Foundation: Line Up Key Helpers and Financing --
Find Advisors and Helpers: Strengthen Your Team with Experts --
Strike a Deal That Works: Get the Most from Your Helpers --
Prepare a Financing Plan: Grow without Giving Up Control --
Structuring a Funding Plan --
Find Funding: Look beyond Traditional Investors --
Prepare an Investor Presentation: Create a Can't-Miss Scenario --
Step 4. Prepare for Kickoff: Decide on Patents and Prototypes.
"A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor's guide fully up to date. This new edition is packed with advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors."--Jacket.
9780471715535 0471715530
New products -- Management.
658.575 / DEB