Bringing Your Product To Market…in less than a Year: Fast- Track Approaches to Cashing in on Your Great Idea (Record no. 40397)

MARC details
000 -LEADER
fixed length control field 02517nam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780471715535
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0471715530
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.575
Item number DEB
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Debelak, Don
245 ## - TITLE STATEMENT
Title Bringing Your Product To Market…in less than a Year: Fast- Track Approaches to Cashing in on Your Great Idea
250 ## - EDITION STATEMENT
Edition statement 2nd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Hoboken, N.J. :
Name of publisher John Wiley & Sons,
Year of publication ©2005.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 384 pages ;
500 ## - GENERAL NOTE
General note Includes index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Preface: Welcome to the World of Inventing --<br/>Introduction: Fast-Track Inventing: A Game Anyone Can Play --<br/>Prepare for Success --<br/>Step 1. Evaluate Potential Ideas: Recognize the Moneymakers --<br/>Generate a Great Idea: Discover "Hot" Product Ideas in Your Daily Life --<br/>Search for Winning Characteristics: Use a New Product Scorecard to Forecast Success --<br/>Perform Quick and Easy Market Research: Employ Tactics That Generate Quick Feedback --<br/>Know Whether Your Product Will Make Money: Determining Perceived Value versus Manufacturing Cost --<br/>The Edge Counts --<br/>Step 2. Look Like a Winner: Demonstrate Business Savvy and Customer Knowledge --<br/>Drop Your Paranoia: Talk about Your Product Idea --<br/>Cope with Problems: Learn That Every Situation Has a Solution --<br/>Get Savvy: Create the Right Impression with Contacts by Doing Your Homework --<br/>Know Your Customers: Understand Who They Are and What They're Like --<br/>Check Out the Competition: Discover What Customers Think --<br/>Create a Sizzling Difference: Ensure That Your Product Stands Out --<br/>Step 3. Build a Business Foundation: Line Up Key Helpers and Financing --<br/>Find Advisors and Helpers: Strengthen Your Team with Experts --<br/>Strike a Deal That Works: Get the Most from Your Helpers --<br/>Prepare a Financing Plan: Grow without Giving Up Control --<br/>Structuring a Funding Plan --<br/>Find Funding: Look beyond Traditional Investors --<br/>Prepare an Investor Presentation: Create a Can't-Miss Scenario --<br/>Step 4. Prepare for Kickoff: Decide on Patents and Prototypes.
520 ## - SUMMARY, ETC.
Summary, etc <br/>"A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor's guide fully up to date. This new edition is packed with advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors."--Jacket.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term New products -- Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 01/07/2010 Purchased 3260.00 658.575 DEB 012139 Reference Books

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