Business-to-business marketing : strategies and implementation

Business-to-business marketing : strategies and implementation - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003. - xviii, 469 p. : ill. ;

This book is an adaptation of a successful french text. "Including the book in ... series on Profitable marketing relationships"--P. xv. "Includes index"

0333921941 (cloth) 9780230527270


Industrial marketing.
Industrial marketing
Marketing

658.8 / BUS

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