Business-to-business marketing : strategies and implementation
Business-to-business marketing : strategies and implementation
- Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.
- xviii, 469 p. : ill. ;
This book is an adaptation of a successful french text. "Including the book in ... series on Profitable marketing relationships"--P. xv. "Includes index"
0333921941 (cloth) 9780230527270
Industrial marketing.
Industrial marketing
Marketing
658.8 / BUS
This book is an adaptation of a successful french text. "Including the book in ... series on Profitable marketing relationships"--P. xv. "Includes index"
0333921941 (cloth) 9780230527270
Industrial marketing.
Industrial marketing
Marketing
658.8 / BUS