Research methods for business students /
Saunders, Mark,
Research methods for business students / - 5th ed. - New Delhi : Dorling Kindersley, 2011. - xxi, 614 p. :
Original edition published by Prentice Hall,New York, c2009 ISBN is 9780273716860 (pbk. : alk. paper)
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
9788131761045
Business
Business
650.072 / SAU
Research methods for business students / - 5th ed. - New Delhi : Dorling Kindersley, 2011. - xxi, 614 p. :
Original edition published by Prentice Hall,New York, c2009 ISBN is 9780273716860 (pbk. : alk. paper)
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
9788131761045
Business
Business
650.072 / SAU