Research methods for business students /

By: Saunders, MarkContributor(s): Lewis, Philip | Thornhill, AdrianMaterial type: TextTextPublication details: New Delhi : Dorling Kindersley, 2011Edition: 5th edDescription: xxi, 614 pISBN: 9788131761045Subject(s): Business | BusinessDDC classification: 650.072
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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Stacks 		Reference 650.072 SAU (Browse shelf(Opens below)) Available 013807
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Original edition published by Prentice Hall,New York, c2009 ISBN is 9780273716860 (pbk. : alk. paper)

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

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