The essentials of marketing research

Lawrence Silver...[et al.]

The essentials of marketing research - 3rd ed. - New York : Routledge, 2013. - x, 362 p. :

Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.

9780415899284 (pbk.)


Marketing research.
Marketing research

658.83 / ESS

© University of Vavuniya

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