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The essentials of marketing research

By: Lawrence Silver...[et al.]Contributor(s): Silver, Lawrence S | Wrenn, BruceMaterial type: Text

TextPublication details: New York : Routledge, 2013Edition: 3rd edDescription: x, 362 pISBN: 9780415899284 (pbk.)Subject(s): Marketing research | Marketing researchDDC classification: 658.83

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.83 ESS (Browse shelf(Opens below))	Available		014375
Lending Books	Main Library Stacks	Reference	658.83 ESS (Browse shelf(Opens below))	Available		014376

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Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.

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