International marketing and Export management
Albaum, Gerald S.
International marketing and Export management - 7th Ed. - New Delhi ; Dorling Kindersley, 2013 - xxxi, 990 p. :
Includes Glossary Index
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
9788131791189
Export marketing
658.848 / ALB
International marketing and Export management - 7th Ed. - New Delhi ; Dorling Kindersley, 2013 - xxxi, 990 p. :
Includes Glossary Index
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
9788131791189
Export marketing
658.848 / ALB