International marketing and Export management (Record no. 43362)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01100cam a2200181 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788131791189 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.848 |
Item number | ALB |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Albaum, Gerald S. |
245 10 - TITLE STATEMENT | |
Title | International marketing and Export management |
250 ## - EDITION STATEMENT | |
Edition statement | 7th Ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi ; |
Name of publisher | Dorling Kindersley, |
Year of publication | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxxi, 990 p. : |
500 ## - GENERAL NOTE | |
General note | Includes Glossary Index |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Export marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Duerr, Edwin. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Lending Books |
Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
---|---|---|---|---|---|---|---|---|---|
Reference | Main Library | Main Library | Reference | 16/01/2015 | Purchased | 2598.75 | 658.848 ALB | 014425 | Reference Books |