International marketing and Export management (Record no. 43362)

MARC details
000 -LEADER
fixed length control field 01100cam a2200181 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788131791189
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number ALB
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Albaum, Gerald S.
245 10 - TITLE STATEMENT
Title International marketing and Export management
250 ## - EDITION STATEMENT
Edition statement 7th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi ;
Name of publisher Dorling Kindersley,
Year of publication 2013
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxi, 990 p. :
500 ## - GENERAL NOTE
General note Includes Glossary Index
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Export marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Duerr, Edwin.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 16/01/2015 Purchased 2598.75 658.848 ALB 014425 Reference Books

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