Qualitative methods in business research /
Eriksson, Päivi,
Qualitative methods in business research / - 2nd edition. - London : SAGE, [2016] ©2016 - x, 363 pages ;
First edition published 2008.
Machine generated contents note: pt. I THE BUSINESS OF QUALITATIVE RESEARCH --
1. Introduction --
The purpose of the book --
What is qualitative business research? --
Qualitative approaches introduced in this book --
How to use this book --
2. Research Philosophy --
The relevance of philosophical issues in business research --
Key concepts of the philosophy of science --
The main philosophical positions --
Basic aspects of inquiry --
Key points of the chapter --
Further reading --
Exercises --
3. Research Design and Process --
Importance of planning --
Elements of the research design --
Circularity of the research process --
Time and the qualitative research process --
Key points of the chapter --
Further reading --
Exercises --
4. Research Questions and Literature Review --
The relevance of the research questions --
Various types of research question --
The use of theory and theoretical concepts --
Positioning the study through literature --
The relevance of a literature review --
Two ways of doing a literature review --
Key points of the chapter --
Further reading --
Exercises --
5. Access and Relationships --
Identifying research participants --
Accessing organizations --
Accessing individuals --
Making research agreements --
The researcher --
participant relationship --
Key points of the chapter --
Further reading --
Exercises --
6. Ethics in Research --
The importance of ethics in business research --
Dimensions of researcher --
participant relationships --
Sponsorship and research ethics --
What is good scientific practice? --
Key points of the chapter --
Further reading --
Exercises --
pt. II WORKING WITH QUALITATIVE DATA --
7. Introduction to Qualitative Data --
What counts as qualitative data? --
Introducing different types of qualitative data --
Ways of doing textual analysis --
The circularity of data gathering and analysis --
Key points of the chapter --
Further reading --
Exercises --
8. Interviews and Observations --
Qualitative interviews --
Participant and non-participant observations --
Key points of the chapter --
Further reading --
Exercises --
9. Digital Data --
The relevance of digital research --
Three categories of digital research data --
Collecting digital data --
Computer software for digital data --
Key points of the chapter --
Further reading --
Exercises --
10. Qualitative Content Analysis --
What is qualitative content analysis? --
How qualitative content analysis can be done --
Qualitative content analysis in relation to qualitative research approaches --
Key points of the chapter --
Further reading --
Exercises --
pt. III QUALITATIVE RESEARCH APPROACHES --
11. Case Study Research --
What is case study research? --
Ways of doing case study research --
Intensive case study research --
Extensive case study research --
Collecting and analyzing case study data --
Writing and evaluation of case studies --
Key points of the chapter --
Further reading --
Exercises --
12. Ethnographic Research --
What is ethnographic research? --
Methodological principles --
How to conduct ethnographic research --
Analyzing and interpreting ethnographic data --
Writing and evaluation of ethnographic research --
Key points of the chapter --
Further reading --
Exercises --
13. Action Research --
What is action research? --
Different types of action research --
How to design an action research project --
Data gathering and analysis --
Writing and evaluation of action research --
Key points of the chapter --
Further reading --
Exercises --
14. Focus Group Research --
What is focus group research? --
Key characteristics of focus groups --
How to organize and conduct focus group research --
Analyzing focus group data --
Writing and evaluation of focus group research --
Key points of the chapter --
Further reading --
Exercises --
15. Grounded Theory Research --
What is grounded theory research? --
The rationale of grounded theory methodology --
Key elements and processes --
Basic steps in the analysis --
Grounded theory approach revisited --
Writing and evaluation of grounded theory research --
Key points of the chapter --
Further reading --
Exercises --
16. Narrative Research --
What is narrative research? --
Key concepts and understandings of narrative research --
How to collect and analyze narrative data --
Writing and evaluation of narrative research --
Key points of the chapter --
Further reading --
Exercises --
17. Discourse Theoretical Research --
Discourse theory and discourse analysis --
Foucauldian discourse theory and analysis --
Critical discourse analysis --
What does not count as discourse analysis? --
Writing and evaluating discursive research --
Key points of the chapter --
Further reading --
Exercises --
18. Critical Research --
What is critical research? --
The many directions of critical research --
History of critical research --
The key concepts in critical research --
What methods does critical research use? --
Writing and evaluation of critical research --
Key points of the chapter --
Further reading --
Exercise --
19. Feminist Research --
What is feminist research? --
Business research and gender --
Gender in research --
Ways for analyzing gender in business research --
Key methods of qualitative feminist research --
How to write and evaluate feminist analysis --
Key points of the chapter --
Further reading --
Exercises --
20. Visual Research --
What is visual research? --
Ways of using visual materials --
The use of visual materials in business research --
Analyzing visual materials --
Writing the visual materials into research --
Key points of the chapter --
Further reading --
Exercises --
pt. IV WRITING, EVALUATING AND PUBLISHING --
21. Writing Process --
What is qualitative research writing? --
The structure of the qualitative research report --
Qualitative writing styles --
Developing skills for qualitative writing --
Key points of the chapter --
Further reading --
Exercises --
22. Evaluation --
Key aspects of qualitative business research evaluation --
Adopting the classic criteria of good-quality research --
Adopting alternative but common evaluation criteria --
Abandoning the idea of common evaluation criteria for qualitative research --
Key points of the chapter --
Further reading --
Exercise --
23. Publishing --
What is publishing? --
How to publish qualitative business research --
Key points of the chapter --
Further reading --
Exercises --
24. Breaking the Boundaries --
What is qualitative business research? --
Circularity of the research process --
Combining qualitative and quantitative research --
Learning continues...
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies
1446273393 (paperback) 9781446273395 (paperback) 9781446273388 (hbk.) 1446273385 (hbk.)
Business
Qualitative research.
Qualitative Methode.
Wirtschaftswissenschaften.
Ethnologie.
Interview.
650.072 / ERI
Qualitative methods in business research / - 2nd edition. - London : SAGE, [2016] ©2016 - x, 363 pages ;
First edition published 2008.
Machine generated contents note: pt. I THE BUSINESS OF QUALITATIVE RESEARCH --
1. Introduction --
The purpose of the book --
What is qualitative business research? --
Qualitative approaches introduced in this book --
How to use this book --
2. Research Philosophy --
The relevance of philosophical issues in business research --
Key concepts of the philosophy of science --
The main philosophical positions --
Basic aspects of inquiry --
Key points of the chapter --
Further reading --
Exercises --
3. Research Design and Process --
Importance of planning --
Elements of the research design --
Circularity of the research process --
Time and the qualitative research process --
Key points of the chapter --
Further reading --
Exercises --
4. Research Questions and Literature Review --
The relevance of the research questions --
Various types of research question --
The use of theory and theoretical concepts --
Positioning the study through literature --
The relevance of a literature review --
Two ways of doing a literature review --
Key points of the chapter --
Further reading --
Exercises --
5. Access and Relationships --
Identifying research participants --
Accessing organizations --
Accessing individuals --
Making research agreements --
The researcher --
participant relationship --
Key points of the chapter --
Further reading --
Exercises --
6. Ethics in Research --
The importance of ethics in business research --
Dimensions of researcher --
participant relationships --
Sponsorship and research ethics --
What is good scientific practice? --
Key points of the chapter --
Further reading --
Exercises --
pt. II WORKING WITH QUALITATIVE DATA --
7. Introduction to Qualitative Data --
What counts as qualitative data? --
Introducing different types of qualitative data --
Ways of doing textual analysis --
The circularity of data gathering and analysis --
Key points of the chapter --
Further reading --
Exercises --
8. Interviews and Observations --
Qualitative interviews --
Participant and non-participant observations --
Key points of the chapter --
Further reading --
Exercises --
9. Digital Data --
The relevance of digital research --
Three categories of digital research data --
Collecting digital data --
Computer software for digital data --
Key points of the chapter --
Further reading --
Exercises --
10. Qualitative Content Analysis --
What is qualitative content analysis? --
How qualitative content analysis can be done --
Qualitative content analysis in relation to qualitative research approaches --
Key points of the chapter --
Further reading --
Exercises --
pt. III QUALITATIVE RESEARCH APPROACHES --
11. Case Study Research --
What is case study research? --
Ways of doing case study research --
Intensive case study research --
Extensive case study research --
Collecting and analyzing case study data --
Writing and evaluation of case studies --
Key points of the chapter --
Further reading --
Exercises --
12. Ethnographic Research --
What is ethnographic research? --
Methodological principles --
How to conduct ethnographic research --
Analyzing and interpreting ethnographic data --
Writing and evaluation of ethnographic research --
Key points of the chapter --
Further reading --
Exercises --
13. Action Research --
What is action research? --
Different types of action research --
How to design an action research project --
Data gathering and analysis --
Writing and evaluation of action research --
Key points of the chapter --
Further reading --
Exercises --
14. Focus Group Research --
What is focus group research? --
Key characteristics of focus groups --
How to organize and conduct focus group research --
Analyzing focus group data --
Writing and evaluation of focus group research --
Key points of the chapter --
Further reading --
Exercises --
15. Grounded Theory Research --
What is grounded theory research? --
The rationale of grounded theory methodology --
Key elements and processes --
Basic steps in the analysis --
Grounded theory approach revisited --
Writing and evaluation of grounded theory research --
Key points of the chapter --
Further reading --
Exercises --
16. Narrative Research --
What is narrative research? --
Key concepts and understandings of narrative research --
How to collect and analyze narrative data --
Writing and evaluation of narrative research --
Key points of the chapter --
Further reading --
Exercises --
17. Discourse Theoretical Research --
Discourse theory and discourse analysis --
Foucauldian discourse theory and analysis --
Critical discourse analysis --
What does not count as discourse analysis? --
Writing and evaluating discursive research --
Key points of the chapter --
Further reading --
Exercises --
18. Critical Research --
What is critical research? --
The many directions of critical research --
History of critical research --
The key concepts in critical research --
What methods does critical research use? --
Writing and evaluation of critical research --
Key points of the chapter --
Further reading --
Exercise --
19. Feminist Research --
What is feminist research? --
Business research and gender --
Gender in research --
Ways for analyzing gender in business research --
Key methods of qualitative feminist research --
How to write and evaluate feminist analysis --
Key points of the chapter --
Further reading --
Exercises --
20. Visual Research --
What is visual research? --
Ways of using visual materials --
The use of visual materials in business research --
Analyzing visual materials --
Writing the visual materials into research --
Key points of the chapter --
Further reading --
Exercises --
pt. IV WRITING, EVALUATING AND PUBLISHING --
21. Writing Process --
What is qualitative research writing? --
The structure of the qualitative research report --
Qualitative writing styles --
Developing skills for qualitative writing --
Key points of the chapter --
Further reading --
Exercises --
22. Evaluation --
Key aspects of qualitative business research evaluation --
Adopting the classic criteria of good-quality research --
Adopting alternative but common evaluation criteria --
Abandoning the idea of common evaluation criteria for qualitative research --
Key points of the chapter --
Further reading --
Exercise --
23. Publishing --
What is publishing? --
How to publish qualitative business research --
Key points of the chapter --
Further reading --
Exercises --
24. Breaking the Boundaries --
What is qualitative business research? --
Circularity of the research process --
Combining qualitative and quantitative research --
Learning continues...
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies
1446273393 (paperback) 9781446273395 (paperback) 9781446273388 (hbk.) 1446273385 (hbk.)
Business
Qualitative research.
Qualitative Methode.
Wirtschaftswissenschaften.
Ethnologie.
Interview.
650.072 / ERI