Qualitative methods in business research /

By: Eriksson, PäiviContributor(s): Kovalainen, AnneMaterial type: TextTextPublication details: London : SAGE, [2016] ©2016Edition: 2nd editionDescription: x, 363 pagesISBN: 1446273393 (paperback); 9781446273395 (paperback); 9781446273388 (hbk.); 1446273385 (hbk.)Subject(s): Business | Qualitative research | Qualitative Methode | Wirtschaftswissenschaften | Ethnologie | InterviewDDC classification: 650.072
Contents:
Machine generated contents note: pt. I THE BUSINESS OF QUALITATIVE RESEARCH -- 1. Introduction -- The purpose of the book -- What is qualitative business research? -- Qualitative approaches introduced in this book -- How to use this book -- 2. Research Philosophy -- The relevance of philosophical issues in business research -- Key concepts of the philosophy of science -- The main philosophical positions -- Basic aspects of inquiry -- Key points of the chapter -- Further reading -- Exercises -- 3. Research Design and Process -- Importance of planning -- Elements of the research design -- Circularity of the research process -- Time and the qualitative research process -- Key points of the chapter -- Further reading -- Exercises -- 4. Research Questions and Literature Review -- The relevance of the research questions -- Various types of research question -- The use of theory and theoretical concepts -- Positioning the study through literature -- The relevance of a literature review -- Two ways of doing a literature review -- Key points of the chapter -- Further reading -- Exercises -- 5. Access and Relationships -- Identifying research participants -- Accessing organizations -- Accessing individuals -- Making research agreements -- The researcher -- participant relationship -- Key points of the chapter -- Further reading -- Exercises -- 6. Ethics in Research -- The importance of ethics in business research -- Dimensions of researcher -- participant relationships -- Sponsorship and research ethics -- What is good scientific practice? -- Key points of the chapter -- Further reading -- Exercises -- pt. II WORKING WITH QUALITATIVE DATA -- 7. Introduction to Qualitative Data -- What counts as qualitative data? -- Introducing different types of qualitative data -- Ways of doing textual analysis -- The circularity of data gathering and analysis -- Key points of the chapter -- Further reading -- Exercises -- 8. Interviews and Observations -- Qualitative interviews -- Participant and non-participant observations -- Key points of the chapter -- Further reading -- Exercises -- 9. Digital Data -- The relevance of digital research -- Three categories of digital research data -- Collecting digital data -- Computer software for digital data -- Key points of the chapter -- Further reading -- Exercises -- 10. Qualitative Content Analysis -- What is qualitative content analysis? -- How qualitative content analysis can be done -- Qualitative content analysis in relation to qualitative research approaches -- Key points of the chapter -- Further reading -- Exercises -- pt. III QUALITATIVE RESEARCH APPROACHES -- 11. Case Study Research -- What is case study research? -- Ways of doing case study research -- Intensive case study research -- Extensive case study research -- Collecting and analyzing case study data -- Writing and evaluation of case studies -- Key points of the chapter -- Further reading -- Exercises -- 12. Ethnographic Research -- What is ethnographic research? -- Methodological principles -- How to conduct ethnographic research -- Analyzing and interpreting ethnographic data -- Writing and evaluation of ethnographic research -- Key points of the chapter -- Further reading -- Exercises -- 13. Action Research -- What is action research? -- Different types of action research -- How to design an action research project -- Data gathering and analysis -- Writing and evaluation of action research -- Key points of the chapter -- Further reading -- Exercises -- 14. Focus Group Research -- What is focus group research? -- Key characteristics of focus groups -- How to organize and conduct focus group research -- Analyzing focus group data -- Writing and evaluation of focus group research -- Key points of the chapter -- Further reading -- Exercises -- 15. Grounded Theory Research -- What is grounded theory research? -- The rationale of grounded theory methodology -- Key elements and processes -- Basic steps in the analysis -- Grounded theory approach revisited -- Writing and evaluation of grounded theory research -- Key points of the chapter -- Further reading -- Exercises -- 16. Narrative Research -- What is narrative research? -- Key concepts and understandings of narrative research -- How to collect and analyze narrative data -- Writing and evaluation of narrative research -- Key points of the chapter -- Further reading -- Exercises -- 17. Discourse Theoretical Research -- Discourse theory and discourse analysis -- Foucauldian discourse theory and analysis -- Critical discourse analysis -- What does not count as discourse analysis? -- Writing and evaluating discursive research -- Key points of the chapter -- Further reading -- Exercises -- 18. Critical Research -- What is critical research? -- The many directions of critical research -- History of critical research -- The key concepts in critical research -- What methods does critical research use? -- Writing and evaluation of critical research -- Key points of the chapter -- Further reading -- Exercise -- 19. Feminist Research -- What is feminist research? -- Business research and gender -- Gender in research -- Ways for analyzing gender in business research -- Key methods of qualitative feminist research -- How to write and evaluate feminist analysis -- Key points of the chapter -- Further reading -- Exercises -- 20. Visual Research -- What is visual research? -- Ways of using visual materials -- The use of visual materials in business research -- Analyzing visual materials -- Writing the visual materials into research -- Key points of the chapter -- Further reading -- Exercises -- pt. IV WRITING, EVALUATING AND PUBLISHING -- 21. Writing Process -- What is qualitative research writing? -- The structure of the qualitative research report -- Qualitative writing styles -- Developing skills for qualitative writing -- Key points of the chapter -- Further reading -- Exercises -- 22. Evaluation -- Key aspects of qualitative business research evaluation -- Adopting the classic criteria of good-quality research -- Adopting alternative but common evaluation criteria -- Abandoning the idea of common evaluation criteria for qualitative research -- Key points of the chapter -- Further reading -- Exercise -- 23. Publishing -- What is publishing? -- How to publish qualitative business research -- Key points of the chapter -- Further reading -- Exercises -- 24. Breaking the Boundaries -- What is qualitative business research? -- Circularity of the research process -- Combining qualitative and quantitative research -- Learning continues...
Summary: Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies
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First edition published 2008.

Machine generated contents note: pt. I THE BUSINESS OF QUALITATIVE RESEARCH --
1. Introduction --
The purpose of the book --
What is qualitative business research? --
Qualitative approaches introduced in this book --
How to use this book --
2. Research Philosophy --
The relevance of philosophical issues in business research --
Key concepts of the philosophy of science --
The main philosophical positions --
Basic aspects of inquiry --
Key points of the chapter --
Further reading --
Exercises --
3. Research Design and Process --
Importance of planning --
Elements of the research design --
Circularity of the research process --
Time and the qualitative research process --
Key points of the chapter --
Further reading --
Exercises --
4. Research Questions and Literature Review --
The relevance of the research questions --
Various types of research question --
The use of theory and theoretical concepts --
Positioning the study through literature --
The relevance of a literature review --
Two ways of doing a literature review --
Key points of the chapter --
Further reading --
Exercises --
5. Access and Relationships --
Identifying research participants --
Accessing organizations --
Accessing individuals --
Making research agreements --
The researcher --
participant relationship --
Key points of the chapter --
Further reading --
Exercises --
6. Ethics in Research --
The importance of ethics in business research --
Dimensions of researcher --
participant relationships --
Sponsorship and research ethics --
What is good scientific practice? --
Key points of the chapter --
Further reading --
Exercises --
pt. II WORKING WITH QUALITATIVE DATA --
7. Introduction to Qualitative Data --
What counts as qualitative data? --
Introducing different types of qualitative data --
Ways of doing textual analysis --
The circularity of data gathering and analysis --
Key points of the chapter --
Further reading --
Exercises --
8. Interviews and Observations --
Qualitative interviews --
Participant and non-participant observations --
Key points of the chapter --
Further reading --
Exercises --
9. Digital Data --
The relevance of digital research --
Three categories of digital research data --
Collecting digital data --
Computer software for digital data --
Key points of the chapter --
Further reading --
Exercises --
10. Qualitative Content Analysis --
What is qualitative content analysis? --
How qualitative content analysis can be done --
Qualitative content analysis in relation to qualitative research approaches --
Key points of the chapter --
Further reading --
Exercises --
pt. III QUALITATIVE RESEARCH APPROACHES --
11. Case Study Research --
What is case study research? --
Ways of doing case study research --
Intensive case study research --
Extensive case study research --
Collecting and analyzing case study data --
Writing and evaluation of case studies --
Key points of the chapter --
Further reading --
Exercises --
12. Ethnographic Research --
What is ethnographic research? --
Methodological principles --
How to conduct ethnographic research --
Analyzing and interpreting ethnographic data --
Writing and evaluation of ethnographic research --
Key points of the chapter --
Further reading --
Exercises --
13. Action Research --
What is action research? --
Different types of action research --
How to design an action research project --
Data gathering and analysis --
Writing and evaluation of action research --
Key points of the chapter --
Further reading --
Exercises --
14. Focus Group Research --
What is focus group research? --
Key characteristics of focus groups --
How to organize and conduct focus group research --
Analyzing focus group data --
Writing and evaluation of focus group research --
Key points of the chapter --
Further reading --
Exercises --
15. Grounded Theory Research --
What is grounded theory research? --
The rationale of grounded theory methodology --
Key elements and processes --
Basic steps in the analysis --
Grounded theory approach revisited --
Writing and evaluation of grounded theory research --
Key points of the chapter --
Further reading --
Exercises --
16. Narrative Research --
What is narrative research? --
Key concepts and understandings of narrative research --
How to collect and analyze narrative data --
Writing and evaluation of narrative research --
Key points of the chapter --
Further reading --
Exercises --
17. Discourse Theoretical Research --
Discourse theory and discourse analysis --
Foucauldian discourse theory and analysis --
Critical discourse analysis --
What does not count as discourse analysis? --
Writing and evaluating discursive research --
Key points of the chapter --
Further reading --
Exercises --
18. Critical Research --
What is critical research? --
The many directions of critical research --
History of critical research --
The key concepts in critical research --
What methods does critical research use? --
Writing and evaluation of critical research --
Key points of the chapter --
Further reading --
Exercise --
19. Feminist Research --
What is feminist research? --
Business research and gender --
Gender in research --
Ways for analyzing gender in business research --
Key methods of qualitative feminist research --
How to write and evaluate feminist analysis --
Key points of the chapter --
Further reading --
Exercises --
20. Visual Research --
What is visual research? --
Ways of using visual materials --
The use of visual materials in business research --
Analyzing visual materials --
Writing the visual materials into research --
Key points of the chapter --
Further reading --
Exercises --
pt. IV WRITING, EVALUATING AND PUBLISHING --
21. Writing Process --
What is qualitative research writing? --
The structure of the qualitative research report --
Qualitative writing styles --
Developing skills for qualitative writing --
Key points of the chapter --
Further reading --
Exercises --
22. Evaluation --
Key aspects of qualitative business research evaluation --
Adopting the classic criteria of good-quality research --
Adopting alternative but common evaluation criteria --
Abandoning the idea of common evaluation criteria for qualitative research --
Key points of the chapter --
Further reading --
Exercise --
23. Publishing --
What is publishing? --
How to publish qualitative business research --
Key points of the chapter --
Further reading --
Exercises --
24. Breaking the Boundaries --
What is qualitative business research? --
Circularity of the research process --
Combining qualitative and quantitative research --
Learning continues...

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies

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