Business research projects

Jankowicz, A. D.

Business research projects - 2nd ed - London ; New York : Chapman & Hall, 1995. - xiv, 313 pages : illustrations

1 Getting Started.- 1 Introduction.- 2 The purpose and objectives of a project.- 3 Choosing a topic.- 4 Standards of assessment.- 5 Getting organized for takeoff.- 2 Key Issues in Depth.- 6 What is research anyway?.- 7 The role you're in.- 8 Reviewing and using the literature.- 3 A Guide to Empirical Work.- 9 Planning empirical work.- 10 Methods and techniques.- 11 Semi-structured, open-ended techniques.- 12 Fully structured techniques.- 13 Further techniques.- 14 Writing it up.

The appearance of the second edition of Miles and Huberman (1994) indicates the growing importance attached to qualitative analysis by many management researchers, and I have mentioned some of the techniques they advocate at relevant points in Part Three of this book, without attempting, or indeed being able, to replicate their magnificent work

9780412636509 0412636506


Management
Business enterprises

650.072 / JAN

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