Business research projects
Material type: TextPublication details: London ; New York : Chapman & Hall, 1995Edition: 2nd edDescription: xiv, 313 pages : illustrationsISBN: 9780412636509; 0412636506 Subject(s): Management | Business enterprisesDDC classification: 650.072Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Lending Books | Main Library Stacks | Reference | 650.072 JAN (Browse shelf(Opens below)) | Available | 015685 |
1 Getting Started.- 1 Introduction.- 2 The purpose and objectives of a project.- 3 Choosing a topic.- 4 Standards of assessment.- 5 Getting organized for takeoff.- 2 Key Issues in Depth.- 6 What is research anyway?.- 7 The role you're in.- 8 Reviewing and using the literature.- 3 A Guide to Empirical Work.- 9 Planning empirical work.- 10 Methods and techniques.- 11 Semi-structured, open-ended techniques.- 12 Fully structured techniques.- 13 Further techniques.- 14 Writing it up.
The appearance of the second edition of Miles and Huberman (1994) indicates the growing importance attached to qualitative analysis by many management researchers, and I have mentioned some of the techniques they advocate at relevant points in Part Three of this book, without attempting, or indeed being able, to replicate their magnificent work
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