Mass communication research methods (Record no. 12098)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01501nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0333617096 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780333617090 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 033361710X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780333617106 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23072 |
| Item number | MAS |
| 245 ## - TITLE STATEMENT | |
| Title | Mass communication research methods |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Basingstoke : |
| Name of publisher | Macmillan Press, |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii, 350 p. : |
| Other physical details | illustration ; |
| 500 ## - GENERAL NOTE | |
| General note | Included Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Mass Communication Research Methods: Introduction --<br/>2. Mass Communication Research: Asking the Right Questions / James D. Halloran --<br/>3. Participant Observation: Researching News Production --<br/>4. Policy and Archival Research --<br/>5. Content Analysis --<br/>6. Analysing the Moving Image: Narrative --<br/>7. Analysing the Moving Image: Genre --<br/>8. Analysing Visuals: Still and Moving Images --<br/>9. Media Audiences: Survey Research --<br/>10. Media Audiences: Focus Group Interviewing --<br/>11. Computer-assisted Handling And Analysis Of Data --<br/>App. Sources/Resources in Mass Communication Research. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media - Research - Methodology. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Documentary software. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hansen, Anders : ...[et al.] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 13/11/2008 | Purchased | 4390.25 | 302.23072 MAS | 011334 | Reference Books |