Mass communication research methods

Contributor(s): Hansen, Anders : ...[et al.]Material type: TextTextPublication details: Basingstoke : Macmillan Press, 1998Description: viii, 350 p. : illustrationISBN: 0333617096 ; 9780333617090 ; 033361710X ; 9780333617106Subject(s): Mass media - Research - Methodology | Documentary softwareDDC classification: 302.23072
Contents:
1. Mass Communication Research Methods: Introduction -- 2. Mass Communication Research: Asking the Right Questions / James D. Halloran -- 3. Participant Observation: Researching News Production -- 4. Policy and Archival Research -- 5. Content Analysis -- 6. Analysing the Moving Image: Narrative -- 7. Analysing the Moving Image: Genre -- 8. Analysing Visuals: Still and Moving Images -- 9. Media Audiences: Survey Research -- 10. Media Audiences: Focus Group Interviewing -- 11. Computer-assisted Handling And Analysis Of Data -- App. Sources/Resources in Mass Communication Research.
Summary: Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations;
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 302.23072 MAS (Browse shelf(Opens below)) Available 011334
Total holds: 0

Included Index.

1. Mass Communication Research Methods: Introduction --
2. Mass Communication Research: Asking the Right Questions / James D. Halloran --
3. Participant Observation: Researching News Production --
4. Policy and Archival Research --
5. Content Analysis --
6. Analysing the Moving Image: Narrative --
7. Analysing the Moving Image: Genre --
8. Analysing Visuals: Still and Moving Images --
9. Media Audiences: Survey Research --
10. Media Audiences: Focus Group Interviewing --
11. Computer-assisted Handling And Analysis Of Data --
App. Sources/Resources in Mass Communication Research.

Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations;

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