Creating the virtual store : taking your web site from browsing to buying (Record no. 13012)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01569cam a2200277 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471164941 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780471164944 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381.1 |
| Item number | YES |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Yeşil, Magdalena ; |
| 245 10 - TITLE STATEMENT | |
| Title | Creating the virtual store : taking your web site from browsing to buying |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | John Wiley & Sons, |
| Year of publication | ©1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 364 p. : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Included Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Introducing the Virtual Store --<br/>Ch. 2. Planning the Virtual Store --<br/>Ch. 3. Designing the Shopping Experience --<br/>Ch. 4. Getting to Know Your Virtual Customers --<br/>Ch. 5. Advertising and Promoting Your Virtual Store --<br/>Ch. 6. Accepting Virtual Payments: Selecting Methods That Are Right For You --<br/>Ch. 7. Understanding Virtual Legality --<br/>Ch. 8. Preparing for the Future. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Retail trade |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | World Wide Web. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Retail trade surveys |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Teleshopping. |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/onix05/96032926.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0707/96032926-b.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0707/96032926-d.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 27/08/2002 | Donation | 1250.00 | 381.1 YES | 007374 | Reference Books |