Creating the virtual store : taking your web site from browsing to buying

By: Yeşil, MagdalenaMaterial type: TextTextPublication details: New York : John Wiley & Sons, ©1997Description: xx, 364 p. : illustrationsISBN: 0471164941 (pbk. : alk. paper); 9780471164944Subject(s): Retail trade | World Wide Web | Retail trade surveys | Consumer behavior | Internet marketing | TeleshoppingDDC classification: 381.1 Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
Ch. 1. Introducing the Virtual Store -- Ch. 2. Planning the Virtual Store -- Ch. 3. Designing the Shopping Experience -- Ch. 4. Getting to Know Your Virtual Customers -- Ch. 5. Advertising and Promoting Your Virtual Store -- Ch. 6. Accepting Virtual Payments: Selecting Methods That Are Right For You -- Ch. 7. Understanding Virtual Legality -- Ch. 8. Preparing for the Future.
Summary: This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 381.1 YES (Browse shelf(Opens below)) Available 007374
Total holds: 0

Included Index.

Ch. 1. Introducing the Virtual Store --
Ch. 2. Planning the Virtual Store --
Ch. 3. Designing the Shopping Experience --
Ch. 4. Getting to Know Your Virtual Customers --
Ch. 5. Advertising and Promoting Your Virtual Store --
Ch. 6. Accepting Virtual Payments: Selecting Methods That Are Right For You --
Ch. 7. Understanding Virtual Legality --
Ch. 8. Preparing for the Future.

This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there.

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