International Marketing (Record no. 35508)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01527nam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256105131 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256105138 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | CAT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cateora, Philip R. |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston: |
| Name of publisher | Irwin, |
| Year of publication | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv, 776 pages : |
| Other physical details | illustrations (some color), maps ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | Irwin series in marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The scope and challenge of international marketing --<br/>2. The dynamic environment of international trade --<br/>3. History and geography : the foundations of culture --<br/>4. Cultural dynamics in assessing global markets --<br/>5. Culture, management style, and business systems --<br/>6. The political environment : a critical concern --<br/>7. The international legal environment : playing by the rules --<br/>8. Developing a global vision through marketing research --<br/>9. Emerging markets --<br/>10. Multinational market regions and market groups --<br/>11. Global marketing management : planning and organization --<br/>12. Products and services for consumers --<br/>13. Products and services for businesses --<br/>14. International marketing channels --<br/>15. Exporting and logistics : special issues for business --<br/>16. Integrated marketing communications and international advertising --<br/>17. Personal selling and sales management --<br/>18. Pricing for international markets --<br/>19. Negotiating with international customers, partners, and regulators. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 10/04/1997 | Asia Foundation | 736.00 | 658.848 CAT | 003921 | Lending Books |