International Marketing

By: Cateora, Philip RMaterial type: TextTextSeries: Irwin series in marketingPublication details: Boston: Irwin, 1993Edition: 8th editionDescription: xxiv, 776 pages : illustrations (some color), mapsISBN: 9780256105131; 0256105138 Subject(s): Export marketingDDC classification: 658.848
Contents:
1. The scope and challenge of international marketing -- 2. The dynamic environment of international trade -- 3. History and geography : the foundations of culture -- 4. Cultural dynamics in assessing global markets -- 5. Culture, management style, and business systems -- 6. The political environment : a critical concern -- 7. The international legal environment : playing by the rules -- 8. Developing a global vision through marketing research -- 9. Emerging markets -- 10. Multinational market regions and market groups -- 11. Global marketing management : planning and organization -- 12. Products and services for consumers -- 13. Products and services for businesses -- 14. International marketing channels -- 15. Exporting and logistics : special issues for business -- 16. Integrated marketing communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for international markets -- 19. Negotiating with international customers, partners, and regulators.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library
Stacks 		Reference 658.848 CAT (Browse shelf(Opens below)) Available 003921
Total holds: 0

Includes index

1. The scope and challenge of international marketing --
2. The dynamic environment of international trade --
3. History and geography : the foundations of culture --
4. Cultural dynamics in assessing global markets --
5. Culture, management style, and business systems --
6. The political environment : a critical concern --
7. The international legal environment : playing by the rules --
8. Developing a global vision through marketing research --
9. Emerging markets --
10. Multinational market regions and market groups --
11. Global marketing management : planning and organization --
12. Products and services for consumers --
13. Products and services for businesses --
14. International marketing channels --
15. Exporting and logistics : special issues for business --
16. Integrated marketing communications and international advertising --
17. Personal selling and sales management --
18. Pricing for international markets --
19. Negotiating with international customers, partners, and regulators.

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