Key marketing concepts (Record no. 36032)
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000 -LEADER | |
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fixed length control field | 00976nam a2200193 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0333645634 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780333645635 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | MEL |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Meldrum, Mike ; |
245 ## - TITLE STATEMENT | |
Title | Key marketing concepts |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Hampshire : |
Name of publisher | Macmillan Press, |
Year of publication | 1995. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xii, 246 p. : |
Other physical details | illustrations ; |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Understanding the Basis of Marketing - Understanding Different Forms of Marketing - Understanding Markets and Competitors - Understanding Product Management - Understanding Positioning - Understanding Marketing Relationships - Understanding Marketing Planning and Control |
520 ## - SUMMARY, ETC. | |
Summary, etc | This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Selling. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | McDonald, Malcolm ; |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Lending Books |
Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
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Reference | Main Library | Main Library | Stacks | 08/10/1998 | Purchased | 1812.50 | 658.8 MEL | 004746 | Lending Books |