Key marketing concepts (Record no. 36032)

MARC details
000 -LEADER
fixed length control field 00976nam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0333645634
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780333645635
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MEL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Meldrum, Mike ;
245 ## - TITLE STATEMENT
Title Key marketing concepts
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Hampshire :
Name of publisher Macmillan Press,
Year of publication 1995.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii, 246 p. :
Other physical details illustrations ;
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Understanding the Basis of Marketing - Understanding Different Forms of Marketing - Understanding Markets and Competitors - Understanding Product Management - Understanding Positioning - Understanding Marketing Relationships - Understanding Marketing Planning and Control
520 ## - SUMMARY, ETC.
Summary, etc This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Selling.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm ;
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Stacks 08/10/1998 Purchased 1812.50 658.8 MEL 004746 Lending Books

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