Key marketing concepts
Material type: TextPublication details: Hampshire : Macmillan Press, 1995Description: xii, 246 p. : illustrationsISBN: 0333645634; 9780333645635 Subject(s): Marketing | SellingDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Lending Books | Main Library Stacks | Reference | 658.8 MEL (Browse shelf(Opens below)) | Available | 004746 |
Understanding the Basis of Marketing - Understanding Different Forms of Marketing - Understanding Markets and Competitors - Understanding Product Management - Understanding Positioning - Understanding Marketing Relationships - Understanding Marketing Planning and Control
This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.
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