Marketing in practice, 1999-2000 (Record no. 36515)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02143nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750643634 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750643633 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788176491310 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8176491314 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kelley, Gill |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing in practice, 1999-2000 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi, Mumbai, Chennai : |
| Name of publisher | Viva Books Private Limited, |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 160 p. |
| 500 ## - GENERAL NOTE | |
| General note | Including Glossary & Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Marketing in practice - an overview.--<br/>2. Gathering information from inside and outside the organization.--<br/>3. Assembling and presenting information.--<br/>4. Gathering and analysing financial and numerical information.--<br/>5. Making contacts for marketing.--<br/>6. Practical networking skills.--<br/>7. Planning events.--<br/>8. Marketing activities and events - exploring their diversity and application.--<br/>9. Co-ordinating the promotional effort.--<br/>10. co-ordinating the marketing mix.--<br/>11. Administering the marketing budget.--<br/>12. Approaching the case study examination. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing in Practice is specifically developed and written for students studying for the Marketing in Practice module of the CIM Certificate. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications. <br/><br/>It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career.<br/><br/>The book includes uniquely valuable material for the serious CIM student including <br/>· Recent examination papers <br/>· Glossary of key terms <br/>· Highly interactive text with questions, activities and highlighted <br/>key points <br/>· The ONLY workbooks to include the CIM senior examiners own specimen <br/>answers and examination reports <br/><br/>This workbook was written specifically for students studying for the Marketing in Practice module of the CIM Certificate and has been revised to match the 1999 syllabus. It includes examination papers, specimen answers, a glossary of key terms, questions, activities and highlighted key points. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hyde, Mike. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 08/12/2000 | Purchased | 595.00 | 658.8 KEL | 005440 | Reference Books |