Marketing to the Retail Trade (Record no. 38188)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01009nam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750604031 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Randall, Geoffrey |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing to the Retail Trade |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford : |
| Name of publisher | Butterworth heinemann, |
| Year of publication | ©1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 168 pages |
| 500 ## - GENERAL NOTE | |
| General note | Index annexed |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The problem; understanding your customers; retailers' brands; technology and information; bringing the information together; strategic issues for manufacturers; implanting customer thinking; designing the organization; building customers into planning and operation; internationalization; the future. Appendix- Retailer's brands |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>Part of a series on marketing, this book is aimed at consumer goods manufacturers faced with the challenge of increased retailer power. It identifies key trends and the issues arising out of them, assesses the implications for manufacturers and poses managers' crucial questions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Retail trade. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 17/01/2004 | Purchased | 1441.00 | 658.8 RAN | 008175 | Lending Books |