Marketing to the Retail Trade

By: Randall, GeoffreyMaterial type: TextTextPublication details: Oxford : Butterworth heinemann, ©1990Description: xii, 168 pagesISBN: 9780750604031 Subject(s): Retail tradeDDC classification: 658.8
Contents:
The problem; understanding your customers; retailers' brands; technology and information; bringing the information together; strategic issues for manufacturers; implanting customer thinking; designing the organization; building customers into planning and operation; internationalization; the future. Appendix- Retailer's brands
Summary: Part of a series on marketing, this book is aimed at consumer goods manufacturers faced with the challenge of increased retailer power. It identifies key trends and the issues arising out of them, assesses the implications for manufacturers and poses managers' crucial questions.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library
Stacks 		Reference 658.8 RAN (Browse shelf(Opens below)) Available 008175
Total holds: 0

Index annexed

The problem; understanding your customers; retailers' brands; technology and information; bringing the information together; strategic issues for manufacturers; implanting customer thinking; designing the organization; building customers into planning and operation; internationalization; the future. Appendix- Retailer's brands


Part of a series on marketing, this book is aimed at consumer goods manufacturers faced with the challenge of increased retailer power. It identifies key trends and the issues arising out of them, assesses the implications for manufacturers and poses managers' crucial questions.

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