Successful Marketing Communications: A Practical Guide to Planning and Implementation (Record no. 38382)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01257nam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750650274 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750650273 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ACE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ace, Cathy |
| 245 ## - TITLE STATEMENT | |
| Title | Successful Marketing Communications: A Practical Guide to Planning and Implementation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 210 pages : |
| Other physical details | illustrations ; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The marketing context --<br/>2. Planning your marketing communications --<br/>3. Above the line communication methods --<br/>4. Below the line communication methods --<br/>5. Public relations --<br/>more than just a goodwill exercise --<br/>6. Managing implementation --<br/>7. Building the relationship over time --<br/>8. Communication planning and implementation in the real world --<br/>case studies that will challenge your ability to really 'do it'! |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>Takes a practical approach to the subject of marketing communications. This book covers marketing communications content from certificate to advanced level. It offers insights into how to successfully find, brief and manage marketing communications service providers. It is suitable for students who are into promotional planning and implementation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 01/03/2001 | Purchased | 1237.50 | 658.8 ACE | 008485 | Lending Books |