Successful Marketing Communications: A Practical Guide to Planning and Implementation

By: Ace, CathyMaterial type: TextTextPublication details: Boston : Butterworth-Heinemann, 2001Description: ix, 210 pages : illustrationsISBN: 9780750650274; 0750650273 Subject(s): Communication in marketingDDC classification: 658.8
Contents:
1. The marketing context -- 2. Planning your marketing communications -- 3. Above the line communication methods -- 4. Below the line communication methods -- 5. Public relations -- more than just a goodwill exercise -- 6. Managing implementation -- 7. Building the relationship over time -- 8. Communication planning and implementation in the real world -- case studies that will challenge your ability to really 'do it'!
Summary: Takes a practical approach to the subject of marketing communications. This book covers marketing communications content from certificate to advanced level. It offers insights into how to successfully find, brief and manage marketing communications service providers. It is suitable for students who are into promotional planning and implementation
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Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library
Stacks 		Reference 658.8 ACE (Browse shelf(Opens below)) Available 008485
Total holds: 0

1. The marketing context --
2. Planning your marketing communications --
3. Above the line communication methods --
4. Below the line communication methods --
5. Public relations --
more than just a goodwill exercise --
6. Managing implementation --
7. Building the relationship over time --
8. Communication planning and implementation in the real world --
case studies that will challenge your ability to really 'do it'!


Takes a practical approach to the subject of marketing communications. This book covers marketing communications content from certificate to advanced level. It offers insights into how to successfully find, brief and manage marketing communications service providers. It is suitable for students who are into promotional planning and implementation

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