The Essence of Services Marketing. (Record no. 39134)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00988nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120309142 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120309146 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780132848527 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 013284852X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PAY |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Payne, Adrian. |
| 245 #4 - TITLE STATEMENT | |
| Title | The Essence of Services Marketing. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Prentice-Hall of India, |
| Year of publication | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 253 p.: |
| Other physical details | illustration. |
| 500 ## - GENERAL NOTE | |
| General note | Including Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The nature of services marketing.--<br/>Services marketing and relationship marketing.--<br/>Developing an effective service mission.--<br/>Services market segmentation.--<br/>Positioning and differentiation of services.--<br/>The services marketing mix.--<br/>Marketing plans for services.--<br/>The customer-focused service organization.--<br/>Further reading.--<br/>Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Relationship marketing Mission statement Market segmentation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Service industries -- Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 06/04/2005 | Purchased | 207.00 | 658.8 PAY | 009700 | Reference Books |