The Essence of Services Marketing.

By: Payne, AdrianMaterial type: TextTextPublication details: New Delhi: Prentice-Hall of India, 1993Description: x, 253 p.: illustrationISBN: 9788120309142; 8120309146; 9780132848527; 013284852XSubject(s): Service industries -- Marketing | Marketing | Business ManagementDDC classification: 658.8
Contents:
The nature of services marketing.-- Services marketing and relationship marketing.-- Developing an effective service mission.-- Services market segmentation.-- Positioning and differentiation of services.-- The services marketing mix.-- Marketing plans for services.-- The customer-focused service organization.-- Further reading.-- Index.
Summary: Relationship marketing Mission statement Market segmentation.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8 PAY (Browse shelf(Opens below)) Available 009700
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Including Index.

The nature of services marketing.--
Services marketing and relationship marketing.--
Developing an effective service mission.--
Services market segmentation.--
Positioning and differentiation of services.--
The services marketing mix.--
Marketing plans for services.--
The customer-focused service organization.--
Further reading.--
Index.

Relationship marketing Mission statement Market segmentation.

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