Retail management : a strategic approach (Record no. 39645)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01640nam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780131870161 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131870165 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | BER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Berman, Barry |
| 245 ## - TITLE STATEMENT | |
| Title | Retail management : a strategic approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow : |
| Name of publisher | Pearson Prentice Hall, |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 682 pages |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. An introduction to retailing --<br/>2. Building and sustaining relationships in retailing --<br/>3. Strategic planning in retailing --<br/>4. Retail institutions by ownership --<br/>5. Retail institutions by store-based strategy mix --<br/>6. Web, nonstore-based, and other forms of nontraditional retailing --<br/>7. Identifying and understanding consumers --<br/>8. Information gathering and processing in retailing --<br/>9. Trading-area analysis --<br/>10. Site selection --<br/>11. Retail organization and human resource management --<br/>12. Operations management : financial dimensions --<br/>13. Operations management : operational dimensions --<br/>14. Developing merchandise plans --<br/>15. Implementing merchandise plans --<br/>16. Financial merchandise management --<br/>17. Pricing in retailing --<br/>18. Establishing and maintaining a retail image --<br/>19. Promotional strategy --<br/>20. Integrating and controlling the retail strategy --<br/>App. A. Careers in retailing --<br/>App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans). |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Retail trade -- Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 28/11/2007 | Purchased | 10401.45 | 658.87 BER | 010637 | Reference Books |