Retail management : a strategic approach

By: Berman, BarryMaterial type: TextTextPublication details: Harlow : Pearson Prentice Hall, 2007Edition: 10th edDescription: xxi, 682 pagesISBN: 9780131870161; 0131870165Subject(s): Retail trade -- ManagementDDC classification: 658.87
Contents:
1. An introduction to retailing -- 2. Building and sustaining relationships in retailing -- 3. Strategic planning in retailing -- 4. Retail institutions by ownership -- 5. Retail institutions by store-based strategy mix -- 6. Web, nonstore-based, and other forms of nontraditional retailing -- 7. Identifying and understanding consumers -- 8. Information gathering and processing in retailing -- 9. Trading-area analysis -- 10. Site selection -- 11. Retail organization and human resource management -- 12. Operations management : financial dimensions -- 13. Operations management : operational dimensions -- 14. Developing merchandise plans -- 15. Implementing merchandise plans -- 16. Financial merchandise management -- 17. Pricing in retailing -- 18. Establishing and maintaining a retail image -- 19. Promotional strategy -- 20. Integrating and controlling the retail strategy -- App. A. Careers in retailing -- App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans).
Summary: Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.87 BER (Browse shelf(Opens below)) Available 010637
Total holds: 0

1. An introduction to retailing --
2. Building and sustaining relationships in retailing --
3. Strategic planning in retailing --
4. Retail institutions by ownership --
5. Retail institutions by store-based strategy mix --
6. Web, nonstore-based, and other forms of nontraditional retailing --
7. Identifying and understanding consumers --
8. Information gathering and processing in retailing --
9. Trading-area analysis --
10. Site selection --
11. Retail organization and human resource management --
12. Operations management : financial dimensions --
13. Operations management : operational dimensions --
14. Developing merchandise plans --
15. Implementing merchandise plans --
16. Financial merchandise management --
17. Pricing in retailing --
18. Establishing and maintaining a retail image --
19. Promotional strategy --
20. Integrating and controlling the retail strategy --
App. A. Careers in retailing --
App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans).


Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.

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