Internet business models and strategies : text and cases (Record no. 40781)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02407nam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072511666 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072511664 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071151238 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071151230 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | AFU |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Afuah, Allan |
| 245 ## - TITLE STATEMENT | |
| Title | Internet business models and strategies : text and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill, |
| Year of publication | ©2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 480 pages : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Internet --<br/>Introduction and Overview --<br/>Overview of Internet Technology and Value Network --<br/>Competitive Landscape-Changing Properties of the Internet --<br/>Components, Linkages, Dynamics, and Evaluation of Business Models --<br/>Components of a Business Model --<br/>Dynamics of Business Models --<br/>Taxonomy of Internet Business Models --<br/>Value Configurations and the Internet --<br/>Valuing and Financing an Internet Start-Up --<br/>Appraisals of Internet Business Models --<br/>The Role of Competitive and Macro Environments --<br/>Competitive and Macro Environments --<br/>Applying the Concepts, Models, and Tools --<br/>The General Manager and the Internet --<br/>Sample Analysis of an Internet Business Model Case --<br/>Cases --<br/>Broadcast.com --<br/>Webvan: Reinventing the Milkman --<br/>Reflect.com: Burn the Ship --<br/>VerticalNet: The new Face of B2B --<br/>Live READS: Valuing an e-Book Startup --<br/>Beyond Interactive: Internet advertising and cash crunch --<br/>Hotmail: Free email for sale --<br/>GMBuyPower.com: Dealer Beware --<br/>iVillage: Innovation among Women's Websites --<br/>eBay, Inc.: Diversification in the Internet Auction Market --<br/>Microsoft: X-Box online --<br/>Sun Microsystems: Jumping for Java --<br/>Oscar: The Open Source Car Project --<br/>E*trade: "A lust for being different" --<br/>RIM: Blackberry: Wireless e-mail ... the killer App? --<br/>Sprint PCS: Winning the Wireless War? --<br/>Napster: The Giant Online Pirate Bazaar? |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>Develops and integrates a framework to help students understand factors that surround a firm's performance and the central role that business models play in the face of the Internet. The first part of this text explores the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business enterprises -- Computer networks. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Electronic commerce. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tucci, Christopher L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 20/03/2012 | Donation | 10600.00 | 658.84 AFU | 012653 | Reference Books |