Internet business models and strategies : text and cases

By: Afuah, AllanContributor(s): Tucci, Christopher LMaterial type: TextTextPublication details: Boston : McGraw-Hill, ©2003Edition: 2nd EditionDescription: xvi, 480 pages : illustrationsISBN: 9780072511666 ; 0072511664 ; 9780071151238; 0071151230 Subject(s): Business enterprises -- Computer networks | Electronic commerceDDC classification: 658.84
Contents:
The Internet -- Introduction and Overview -- Overview of Internet Technology and Value Network -- Competitive Landscape-Changing Properties of the Internet -- Components, Linkages, Dynamics, and Evaluation of Business Models -- Components of a Business Model -- Dynamics of Business Models -- Taxonomy of Internet Business Models -- Value Configurations and the Internet -- Valuing and Financing an Internet Start-Up -- Appraisals of Internet Business Models -- The Role of Competitive and Macro Environments -- Competitive and Macro Environments -- Applying the Concepts, Models, and Tools -- The General Manager and the Internet -- Sample Analysis of an Internet Business Model Case -- Cases -- Broadcast.com -- Webvan: Reinventing the Milkman -- Reflect.com: Burn the Ship -- VerticalNet: The new Face of B2B -- Live READS: Valuing an e-Book Startup -- Beyond Interactive: Internet advertising and cash crunch -- Hotmail: Free email for sale -- GMBuyPower.com: Dealer Beware -- iVillage: Innovation among Women's Websites -- eBay, Inc.: Diversification in the Internet Auction Market -- Microsoft: X-Box online -- Sun Microsystems: Jumping for Java -- Oscar: The Open Source Car Project -- E*trade: "A lust for being different" -- RIM: Blackberry: Wireless e-mail ... the killer App? -- Sprint PCS: Winning the Wireless War? -- Napster: The Giant Online Pirate Bazaar?
Summary: Develops and integrates a framework to help students understand factors that surround a firm's performance and the central role that business models play in the face of the Internet. The first part of this text explores the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.84 AFU (Browse shelf(Opens below)) Available 012653
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Includes index

The Internet --
Introduction and Overview --
Overview of Internet Technology and Value Network --
Competitive Landscape-Changing Properties of the Internet --
Components, Linkages, Dynamics, and Evaluation of Business Models --
Components of a Business Model --
Dynamics of Business Models --
Taxonomy of Internet Business Models --
Value Configurations and the Internet --
Valuing and Financing an Internet Start-Up --
Appraisals of Internet Business Models --
The Role of Competitive and Macro Environments --
Competitive and Macro Environments --
Applying the Concepts, Models, and Tools --
The General Manager and the Internet --
Sample Analysis of an Internet Business Model Case --
Cases --
Broadcast.com --
Webvan: Reinventing the Milkman --
Reflect.com: Burn the Ship --
VerticalNet: The new Face of B2B --
Live READS: Valuing an e-Book Startup --
Beyond Interactive: Internet advertising and cash crunch --
Hotmail: Free email for sale --
GMBuyPower.com: Dealer Beware --
iVillage: Innovation among Women's Websites --
eBay, Inc.: Diversification in the Internet Auction Market --
Microsoft: X-Box online --
Sun Microsystems: Jumping for Java --
Oscar: The Open Source Car Project --
E*trade: "A lust for being different" --
RIM: Blackberry: Wireless e-mail ... the killer App? --
Sprint PCS: Winning the Wireless War? --
Napster: The Giant Online Pirate Bazaar?


Develops and integrates a framework to help students understand factors that surround a firm's performance and the central role that business models play in the face of the Internet. The first part of this text explores the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies.

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