Marketing to mindstates : the practical guide to applying behavior design to research and marketing (Record no. 44782)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01852nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781544512402 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | LEA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Leach,Will |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing to mindstates : the practical guide to applying behavior design to research and marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | [United States?] : |
| Name of publisher | Lioncrest Publishing, |
| Year of publication | [2018] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 255 pages : |
| Other physical details | illustrations ; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding human behavior. Why do we behave the way we do? --<br/>Where marketing and research fall short --<br/>What is behavior design? --<br/>The mindstate behavioral model. Activate the goal --<br/>Prime the need --<br/>Frame the choice --<br/>Trigger the behavior --<br/>Applying the mindstate behavioral model to marketing. Applying the mindstate behavioral model --<br/>Marketing to mindstates. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors--a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Psychological aspects. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Economics -- Psychological aspects. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 28/01/2020 | Purchased | 4860.00 | 658.83 LEA | 016003 | Lending Books |