Marketing to mindstates : the practical guide to applying behavior design to research and marketing

By: Leach,WillMaterial type: TextTextPublication details: [United States?] : Lioncrest Publishing, [2018]Description: 255 pages : illustrationsISBN: 9781544512402Subject(s): Consumer behavior | Marketing -- Psychological aspects | Economics -- Psychological aspectsDDC classification: 658.83
Contents:
Understanding human behavior. Why do we behave the way we do? -- Where marketing and research fall short -- What is behavior design? -- The mindstate behavioral model. Activate the goal -- Prime the need -- Frame the choice -- Trigger the behavior -- Applying the mindstate behavioral model to marketing. Applying the mindstate behavioral model -- Marketing to mindstates.
Summary: "Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors--a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement."
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Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library
Stacks 		Reference 658.83 LEA (Browse shelf(Opens below)) Available 016003
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Understanding human behavior. Why do we behave the way we do? --
Where marketing and research fall short --
What is behavior design? --
The mindstate behavioral model. Activate the goal --
Prime the need --
Frame the choice --
Trigger the behavior --
Applying the mindstate behavioral model to marketing. Applying the mindstate behavioral model --
Marketing to mindstates.

"Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors--a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement."

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