Persuasive proposals and presentations

Develop a winning strategy --
Get agreement up front Involve the experts --
Read between the lines --
Write for your audience Focus on a theme --
Use their questions to frame your benefits --
Detail your qualifications --
Draw on industry experience --
Substantiate bold claims --
Use endorsements to make your case --
Show them how they benefit --
Stand out as uniquely qualified --
Pull the best from old winners Be clear, concise, and organized --
Organize material exactly as they do --
Use plenty of heads and subheads --
Address all subquestions individually --
Answer it each time it comes up --
Put it in the appendix --
Sound like a well-informed friend --
Stick to the point --
Get rid of jargon --
Use lots of white space and wide margins --
Insist on perfect grammar, spelling, and punctuation --
Go to extraordinary lengths to follow instructions.

"Persuasive Proposals and Presentations details twenty-four frontline techniques that today's best business writers use to answer questions, eliminate uncertainties, and move readers toward a successful close. Whether you're presenting to a client for the first time, responding to a formal Request for Proposal (RFP), or submitting an informal proposal on your own, this hands-on guidebook will dramatically improve your persuasiveness."--BOOK JACKET.